The One Card to Rule Them All? Coinbase Bets Big on Bitcoin Rewards and Layer-2 Loyalty

Coinbase is setting the stage for a major fintech debut this fall: a credit card that dishes out Bitcoin rewards. Named the Coinbase One Card, it’s being issued in tandem with American Express (via First Electronic Bank and fintech partner Cardless) and announced at Coinbase’s “State of Crypto Summit” in New York. This isn’t your garden-variety rewards card—it’s designed for crypto advocates ready to sink everyday purchases into Bitcoin stacks.

Cardholders who subscribe to Coinbase One—Coinbase’s $29.99/month (or $49.99/year) loyalty plan—will be eligible for up to 4% back in BTC on purchases, deposited directly into their Coinbase wallet. But the perks don’t stop there. Subscribers also benefit from enhanced stablecoin yields (up to 4.5% on USDC), amplified staking returns, monthly gas credits for transactions on Base (Coinbase’s Ethereum layer-2 network), and fee waivers or credits tied to platform activity.

The card is tightly integrated into the Coinbase ecosystem via its app, mirroring Apple Card’s model of keeping the experience seamless and brand-owned. And there’s no foreign transaction fee—a nod to Coinbase’s global user base.

This move aligns with crypto’s broader shift into mainstream financial rails. Coinbase joins a growing cohort of digital-asset platforms offering payment cards—MetaMask launched a debit card last year, while Mastercard has publicly said it’s collaborating with OKX and Kraken . American Express itself dipped into the field in 2022 by launching a Abra card, though that didn’t fully materialize .

Coinbase’s announcement came amid a market-wide regulatory recalibration. During the same Summit event, Coinbase Vice-President Max Branzburg revealed the company’s ambition to launch CFTC-compliant perpetual futures in the U.S. These derivative products—offering 24/7, expiry-free trading—have traditionally been offshore-only. But Coinbase is now working with the Commodity Futures Trading Commission to introduce them domestically, providing U.S. traders safer access to advanced tools.

In short: Coinbase isn’t just layering Bitcoin into a credit-card rewards program. It’s blending everyday spending, staking, stablecoin earnings, and cutting-edge futures—wrapped in a transaction platform on Base. And it’s all happening under a regulatory-friendly umbrella. The One Card drops this fall alongside a significant push into new derivatives markets, reflecting Coinbase’s ambition to tightly fuse its crypto infrastructure with mainstream financial services.

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