Floki, a project initially known for its dog meme coin, is preparing to roll out several new products in the coming months. Among these is the Valhalla metaverse game, which will be launched on its mainnet. In a significant show of support, DWF Labs, a crypto trading firm, has committed to purchasing $12 million worth of FLOKI tokens from both the open market and the Floki treasury. This move aims to bolster the project’s expanding ecosystem, according to a Floki developer known as “B” in an interview with CoinDesk.

This recent commitment by DWF Labs follows an earlier pledge in February to acquire $10 million worth of FLOKI tokens. That purchase was instrumental in driving a 50% increase in FLOKI’s price over the subsequent week. DWF Labs has played a crucial role in securing key exchange listings and partnerships within the crypto industry, thereby enhancing the overall sentiment and support for the Floki ecosystem.

The Valhalla metaverse game, Floki’s flagship utility product, is set for its mainnet release later this year. Additionally, Floki plans to introduce several other utility products soon, including a trading bot and the .floki domain name service. DWF Labs’ investment is expected to support these initiatives by providing necessary liquidity and growth capital.

The collaboration between Floki and DWF Labs began in May 2023 when DWF Labs purchased $5 million worth of FLOKI tokens. Further strengthening their partnership, DWF Labs committed earlier this year to invest $10 million in TokenFi, Floki’s sister project, over a two-year period. This investment is aimed at developing a suite of artificial intelligence (AI) products.

FLOKI token prices have experienced an 8% increase in the past 24 hours, outperforming the CoinDesk 20 Index (CD20), which saw a 0.4% rise. This performance underscores the growing investor confidence and market interest in the Floki ecosystem as it continues to evolve from a meme coin into a comprehensive utility project. The continued backing by DWF Labs and the upcoming product launches highlight the dynamic growth and potential of Floki in the crypto space. ​

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