The Argentina Football Association’s fan token, ARG, has emerged as the leading soccer fan token by trading volume, according to CoinMarketCap. Following Argentina’s progression to the finals of the Copa America on Tuesday, the market value of the ARG token more than doubled. CoinMarketCap data shows that since Argentina’s 2-0 victory over Canada, the price of the ARG token surged by 107% to $2.32, marking its highest level since May 30, with a remarkable 70% increase in the past 24 hours alone. The market capitalization of ARG has soared to $27.85 million, making it the second-highest among soccer fan tokens. However, it still trails behind the peak value of $32.4 million achieved before the 2022 Qatar World Cup, which Argentina also won.
The ARG token is currently the most actively traded soccer fan token, with a 24-hour trading volume of $23.57 million, which is nearly four times the trading volume of the Paris Saint-Germain fan token, the largest by market value. The ARG-Turkish lira (ARG/TRY) pair on the centralized exchange Paribu accounted for 88% of the past 24-hour trading volume, while the ARG-chiliz token (ARG/CHZ) pair on Chiliz.net represented just 0.17% of the global activity.
Chiliz.net serves as the trading platform for various sports and entertainment tokens partnered with Chiliz ($CHZ) and Socios.com. The Argentina Football Association partnered with Socios.com, a fan-engagement platform powered by the Chiliz blockchain, to launch the ARG token in 2021. Holders of the ARG token can gain access to exclusive team activities, experiences, and VIP services, including meeting players and visiting the Estadio Monumental, a historically significant football stadium in Buenos Aires, Argentina.
Fan tokens like ARG represent the intersection of blockchain technology and sports, providing a means for market participants to evaluate and respond to the financial and economic impacts of significant sporting events. These tokens offer fans a unique way to engage with their favorite teams and participate in exclusive experiences, enhancing their overall connection to the sport.
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